商業スポーツ施設におけるオフィシャルウェブサイトの現状と分析

―神奈川県内のゴルフ場を対象として―

抄録

Today, the content and quality of information provided via the Internet are becoming more and more important. Based on this background, we decided to survey how information is provided via the Internet by the golf course in Kanagawa prefecture. This study primarily aimed at analyzing the presence or absence of official websites of golf course and their contents, and to consider the characteristics and trends of those websites. The survey period was from April 1 to July 31, 2009. The target of the survey was 52 golf courses in Kanagawa prefecture. As a result of the survey, it was confirmed that official websites were published by 96.2%. In addition, Member's golf courses official website contents were not so enriched compared with those of Public golf courses. In the future, we are going to evaluate the management forms of company, characteristic in region, number of customers and information provision via the internet.