Abstract
By leveraging the strengths of manufacturing high-quality ever, Tokai regional companies, has been active in the expansion into Western markets and domestic market. However, Considering that the business environment of shrinking domestic market, such as the stagnation of Western markets is increasingly severe in the future, new market development is urgent. That you work toward participation is regarded as a new growth market the BOP market is an important management issue for Tokai regional companies. Exploratory some cases can be seen in BOP business enterprise in the Tokai region, but I considered stage of their infancy. Efforts by leveraging the core competencies, and attempt to resolve social issues while ensuring corporate profit is it should be as a company, and possible Tokai region companies will usher in a new horizon in BOP business think.
