Abstract
I consider significance and the direction for the future study after having surveyed the process of birth and the discussion of the power conflict theory mainly on the result of the channel study. As for the power conflict theory, analysis has been stimulated until now by the dyadic relationship which was composition of the traditional marketing exchange. In this paper, I utilize network perspective ahead of the dyadic relationship of a seller and the buyer and examine significance and the direction of reconsidering a power conflict theory. And I speak implication to a management diagnosis while considering connection with the existing study approach.
