2021 Volume 21 Pages 1-6
In this study, we reviewed the Japanese inns and hotels that are making efforts to accommodate foreign visitors to Japan, and through field surveys and interviews with three particularly highly rated inns, Yamashiroya, Sawanoya, and Fuji-Hakone Guesthouse, we derived their characteristics in order to obtain concrete suggestions for such efforts. The three guesthouses share the following features as their attractions for foreign guests: 1) effective use of old facilities and ingenuity, 2) multilingual signage and information, and necessary and sufficient communication in English, 3) interaction with others and home-like hospitality. As a measure for accommodating foreign guests in the lodging industry, it was considered that globalization, such as multilingualization, would reduce inconvenience, and that interaction with guests and local residents, as well as events to experience Japanese culture, would increase satisfaction, while Japanese home-style hospitality would provide a sense of security.
