A Study on the Characteristics of Popular Videos on Videos Distribution Services: From Large-Scale Data Analysis of YouTube Channels

Abstract

The development of Information and communications technology such as SNS is changing the way people work, and a new profession called “YouTuber” is gaining popularity among the younger generation. Individuals, sole proprietorships, and small businesses can now consider YouTuber business as a form of corporate management. However, since the YouTuber occupation is a new form of individual, organization, and small business, there are only a few academic studies on what kind of content is accepted. In this study, we focus on video distributors who have emerged as a result of the diversification of professions and business forms, and among them, “YouTube” is the most representative. Based on the hypothesis extracted from previous studies, we attempted to verify the hypothesis by collecting and analyzing YouTube viewing data to see what kind of content viewers respond to.