Strategic Policies of Japanese Companies and Business Diagnosis

Abstract

The strategic policy of a firm is one of the most important guidelines in business diagnosis. This paper organizes existing perspectives on strategies from research to understand how contemporary firms are advancing marketing with their strategic policies. In the analysis, we hypothesized that differences in strategic policy would occur depending on the industry and size of the firms. The analysis results confirm that the awareness of strategic policies among marketing managers does not exhibit significant bias towards specific aspects. Moreover, significant differences in policies exist due to variations in industry and company size attributes.