Abstract
By this report, I was aimed for improvement of the lifetime value and inspected the effectiveness of the marketing approach for cooperative bank. Furthermore, I considered a new standard of the store evaluation by the viewpoint of the management diagnosis. And I tried the application of the lifetime value model that I used for inspection. As a result, the adaptability of the constant standard was recognized. In addition, by the store diagnosis that I applied a model to, I was able to extract potential possibility over the lifetime value.
