Now the service industry represents the top share of both of the composition ratio of GDP and employees, it seems that Colin Clark's industry classification needs to be modified.As a result, IBM established " The Research institute of Service Science " in 1993.In order to cope with this situation, I would like to propose that managerial diagnosis needs to build the public concept of service science and to construct the innovative theory to contribute to economic activities from the interdisciplinary perspective. Concretely speaking, without being constrained by existing idea of service industry; we should construct the theory scientifically and reasonably to build the concept of service science that has a set of circulation that consists of research & development, production, marketing, maintenance and zero-emission resources recycling. Moreover, we should understand that we need to give advice to and support individuals to help refrain them from free-floating of feeling and action caused by luck of materials and to make them realize that the ideal economic society where they can feel of comfort and affluent by mental balance.

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This paper tries to facilitate emerging community model through transforming implicit service function to explicit ones. Useful tool for actualizing service visibility is to set "serendipitious, by accident power" promoted by catalyst into community. This transformation process leads to self-directed autopoietic systems, in other words, self-organizing world, that generate order state out of chaotic , fluctuate one. A short but significant attempt proposed common facilitator's function as inducement for leading autonomous, emergent, and self-organizing community model assisted by explicit service functions.

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When credit inquiry of the enterprise is evaluated, the qualitative scoring seat might be used. At that time, it was a problem to give the standard assumed to be able to evaluate credit inquiry correctly again that objectivity was given to a qualitative evaluation. Moreover, it can be said that it is preferable to do the scoring seat to there are a lot of evaluation items an integrated evaluation by a quantitative standard. The array of the score was caught here as a kind of pattern, and the Mahalanobis distance of the quality engineering was used for the method of requesting the value of an integrated pattern from the score. Moreover, to make the rule of the pattern visible, the application of the orthogonal array was applied. As a result, it was achieved to clarify a potential structure in the factor effect chart that was requested by the numerical value that the qualitative score of 36 items unified and obtained from the orthogonal array.

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[in Japanese]

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Concerning the fund-raising by small and medium-sized enterprises under the permanent relationship banking, this paper tries to construct a theory about how small and medium-sized enterprises should give information to financial institutions based on communication theory by applying the concept of service marketing to the fund-raising. Communication can be divided into two categories. One is persuasive communication used for the borrowing with certain future cash flow and source of repayment. The other is the communication to build up shared reality used for the borrowing with the uncertain future cash flow. This paper mainly describes the former(the borrowing with certain future cash flow and source of repayment) based on consumer behavior model(extensive consumer decision processes).

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In the Just-In-Time (JIT) production system the visual management has been developed as a key technology. The visual management is extendable to the various management areas in order to make the management excellent. Recently the service science has been advocated as a new challenging research to develop scientific/engineering methodologies for enhancement of productivity as well as creation of new values in service activities. We discuss that the factory management is a service activity and that the concept and technology of the visual management developed in JIT is an important technology in the service science for the factory management.

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Our workshop will be focused on the diagnostic research of the start up processes of small businesses driven by academia-business-public board links. We have not yet found an effective approach for this subject. But we want to clarify the way to drive the small manufacturing industry by the academia-business-public board links and set up a system to diagnose these links. We find that the significant factors to drive the small manufacturing industry by these links are technical knowledge and earnest advice and friendly conduct (congeniality) in "academic" institutions. We mark out this positive approach by project managers as the same factors. They will demonstrate these improvements in the collaborations with assembly plants, the smooth conduct from technical development to trial production, and the motivation and skills of staff. We need to study and research further the framework for the academic-business-public board links.

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In twenty-first-century Japan, the development of the health promotion system is one of the important assignments in the establishment of people's Quality-of-Life (QOL). On the other hand, the systems approach has proven to be useful and also effective in development and management of many kinds of health ,medical and welfare systems. Therefore, in this paper, we discuss the purpose and outline of the health promotion system. Specially from the systems management points of view, we give the concept, strategies, methods and systems approach to design and evaluate the health promotion system by utilizing many kinds of social health resources. Above all, we propose the development of total health promotion system by mainly utilizing hot spring resources and their concerned resources which are very popular and useful in Japan.

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In developing a product, usability is important. Consumers' actual usage often go across with the intended design of the product. In some cases, this goes beyond designers' intention, and goes to as far as user innovation. Customers might not be willing to wait until the proper product appears in the market. How these discrepancies (which are conceptualized as 'stickiness of information') can be resolved in the design stage? This article proposes to focus on the usage context and to translate contextual needs into customer functions. QFD( Quality Function Deployment) also translates feeling(sence) into actual product design. For the design of facilities and gears such as cell phones which are used collectively by many people, 'cultural probe' is a new and effective qualitative approach to explore the usage context.

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This paper represents a concept of offering service of rights of use and focuses on the problems derived from its management features. In this paper, offering service of rights of use is categorized into five types as: human resource, goods, money, contents and intermediary information. Typical businesses in each type are temporary staffing, rent-a-car, consumer loan, CD rental and music download services, and travel agency. The management problems that these five types have in common are found to be "Generalization of services", "Specialization of services", "Innovation of way of offering service", and "Improvement of quality of offered resources".

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Brand is "connected",and,"the situation and relations between two thing of who seem to become a customer and what seem to become the brand is ".The purpose of this article is , through a case of private brand development of "Hasshakai"in Japan, that points out estrangement between "brand recognition" and "the brand knowledge" that are the mainstream of the current brand theory. And I show "approval" as a concept to fill the estrangement and offer a new viewpoint, and it is to clarify of why the profitability of private brand increase in the retail business by considering a change of the power balance in the channel

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In this paper, we focus on cognitive processing that involves automatic and conscious cognitive mode, and moments of movement between modes. This kind of cognitive process is called "gear-switching". The main point of the argument is that " thinking in terms of dichotomies " suffocate gear-switching, especially the switch to a conscious mode.

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In order to provide proper health medical welfare services effectively and efficiently, it is significant to establish and manage the community comprehensive health care system. In that case, it is necessary to evaluate the present condition of the community comprehensive health care system, and keep improving it for establishing and managing it very well. In Aomori prefecture, the questionnaire survey about the community comprehensive health care system for all health medical welfare facilities was conducted. In this paper, we analyzed the results of the survey and evaluated the community comprehensive health care system in Aomori prefecture. Especially, we analyzed and discussed the present condition of cooperation, facilities having need of cooperation, obtaining situation of health medical welfare information, consciousness for community comprehensive health care system, and the effects of cooperation separately for the medical facilities and the other facilities. Finally we also made proposals and solutions to establish the community comprehensive health care system.

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Japan Medical Association is pushing a project to build the Japan Medical Association Information Network System, which consists of office-based physicians who have a central role in community health. In order to grasp the actual condition to use information technology in the Japan Medical Association Information Network System and to reveal problems to promote, we conducted an online survey in conjunction with Japan Medical Association about the present state of the informatization in medical association office in Japan in January 2007.In this paper, we analyzed the results from four viewpoints of informatization: 1) hardware (improvement of infrastructure), 2) human ware (mainly office staff and members of the board), 3) philosophy to promote the use of Information technology, 4) software (include what the system is and how to promote the use of information technology).

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In this paper, we analyze about collaboration between shopping street association and its external organization. The result indicates the followings: 1) Community comes to trust and need shopping street association by collaboration, 2) Shopping street association can exist in its revitalization and differentiation, because of community's involvement in collaboration. In addition, the result shows that, to promote more collaboration, shopping street association needs to form 'bridging' social capital with its external organization.

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This study examines how I should carry out the Park Management to create Park Culture. About two parks in foreign countries, I arrange them about Human Resources / Organization, Finance, Internal Process, Natural Resources from WEB information. I make a Strategy Maps from the viewpoint of the effective practical use of the knowledge capital. About them, I analyzed the present conditions from Vision and Bunch of the person concerned, Strategy and Action, Evaluation and Improvement. They are different in the starting point. It is an organization and an individual. I concluded that they could convert a vision and a strategy into an action. Finally I arranged the present conditions of the city park in Japan. About the park management in Japan, I showed the model whom there should have been. I pointed that it is necessary for the person concerned of the city park to argue in a vision by "seriousness" and to put the vision into an action.

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This article considers that marketing can contribute to the formation of closed-loop society, and especially aims at the construction of reverse distribution system. System-emphasized marketing can be diversely approached by the names of "expansion from 4P to 6P", "STP" and "environmental labeling". Furthermore, through analyzing system-emphasized marketing's "concept," it is clarified that the entity (who does?) is mainly "manufacturer" or "intermediary in charge of recovery or dismantlement," the subject (to whom?) is "ultimate consumer" and "industrial user," the object (what about?) is "consumer goods and industrial goods," the purpose (what subject?) in for-profit company as the entity is "profit acquisition of attempting harmony with social purpose", and the reason (why?) is "because individuals and human society can't exist without a natural environment."

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The purpose of this paper is to propose the logistics network construction method of a company by clarifying the state of logistics network diagnosis from the viewpoint of management diagnosis. In order to build a competitive logistics network as a result of research, after clarifying the role of a logistics network from the strategic viewpoint, the factor which affects change of a logistics network was analyzed, and it turned out that it is important to raise customer service.

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This article was withdrawn.

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The failure of the correspondence action of the organization to the troubles such as events and accidents and the relapse are repeated. Up to now, it has not arrived to obtain an enough result though it has been expected that related fields of the crisis-management, the risk management, and compliance, etc. give the solution to these problems. In the main discourse, the focus was applied to "First-response" not considered so important in the past, and the concept of ordering to classification and restructured "Strategic First-Response Method" was presented to two of the (1)strategic correspondence and (2)reasonable correspondences, and studied these requirements. In addition, it proposed the reform of the organizational behavior that used Strategic First-Response Method.

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The purpose of this paper is to investigate job attribute preferences among university students. Especially, we are concerned with how the students perceive corporate social responsibility when they face job choice. The results show that CSR is not the most important factor for their job choice. Instead, salary, stability of the firm and fringe benefit are more important. The students valuing CSR favor intellectual challenging work, environmental sustainability, community services, following ethical rules. The students regard corporate reputation and employment policy as important factors do not value CSR highly.

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This paper suggests a systematic methodology of strategy diagnosis focusing on extracting the strategy diagnosis principle, strategic goals, strategic objectives, strategy driving forces, and their factors. With those dissertations, this paper argues about setting strategy diagnosis standardization.

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Why and how has Nissan been drastically recovered? The essence of its recovering process is called NISSAN WAY, which is one of the most important behavioral compasses for Nissan's related 200 thousand people towards a sustainable growth. However, scrutinizing the Nissan's past history, it is becoming clear that the core message of NISSAN WAY is the same as the spirit of Nissan's founding period. In this thesis the relationship between NISSAN WAY and Nissan's corporate DNA will be clarified.

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As in the famous Petty's-Clark's law service industries make up an increasing proportion of the national income as economies are developing. Good example is in Britain which has enjoyed prosperity for the past 15 years as the best place for service industries while Japan lags far behind . Among them the professional football renowned for its Premier League has already become one of the big service industries. In categories of service mix football can be classified in "Major service with accompanying minor goods and services"(P.Kotler) .Here the centre of the service is provided in the stadium where game is the major while sale of goods at club shop is minor service. Because of the characteristics of service, especially unpredictability, stadia management has become important in the sense that it produces good atmosphere by matching players' great efforts with the fans' enthusiasm. Unless the clubs own their own stadium it should be almost impossible to provide great service to fill customer satisfaction. English Premier League's success compared with their rivals on the Continent certainly shows the importance. Out of the revenues at football industry gates on matchday are the most stable one compared with the other ones like broadcast, sponsorship and commercials .The industry is so speculative (wages to turnover ratio of 62%) in its nature that stadia management in attracting supporters and filling fan equity has been/will become critical . Now that it is becoming harder to build new stadia because of external diseconomies the clubs should pay more attention to communicating with the nearby community and using them as an community asset.

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I have been conducting research on the activities of business incubators how they support their clients. Specially university as an incubator how they support technology oriented start-ups. I also engaged in teaching entrepreneurs, and act as an incubator to the students.This study aim at evaluate the effectiveness of our "Supporting Program to the Technology Oriented Start-ups".Through this study, I intended to notified the importance of supporting program and other services to the technology oriented start-ups.

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In this research, firstly, the future transition of Japanese economy is explained and it is pointed out that there is little possibility that Japanese yen becomes strong from now on. Furthermore, the feature of a foreign exchange (FX) is introduced, and it is shown that an investor can perform global investment freely by FX. Moreover, comparison with a stock market and FX is performed, all-the-year-round and for 24 hours a weekday, FX trading is possible, and it is explained that FX is a trading system which can respond more quickly to an event risk. Finally, Japanese people should recognize the risk of persisting in property of Japanese yen strongly, and it is claimed that FX can become a effective measure to future Japanese yen's fall and continuation of domestic low interest rate for property protection .

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Visual Management of Daily Business have a good effect on Producing Improvement for Management and Indirect Section. Visual Management have a good effect on Improvement for Accomplish of Quality, Cost, Delivery Target.

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Because service has intangibility and variability as its characteristics, it is difficult for customer to evaluate the service quality in advance. Hence one of the effective marketing is to reduce a risk by the prior evaluation or agreement. In this paper, we examined some systems such as compensations, guarantees, service-level agreements and contracts by performance through the variability of service. We used a gap model as a frame work for analysis and became to regard the problem that the variability of service quality brought a gap between the perceived quality and the offered quality. As a result, we clarified that these systems act on the variability of the perceived quality then shrink the gap.

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At the thesis, the author intended to trace consumer attitudes towards marketing in transitional economies and tried to examine consumer attitudes toward marketing in Mongolia through implementing a consumer survey in it. In particularly, tried to assess the Consumer Sentiment Scale developed by Gaski and Etzel, measure consumer sentiment in Mongolia towards marketing by measuring attitudes towards the four components of marketing mix, and compare the results with those in previous studies.

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In this research, in the match about CRM (Customer Relationship Management) which is the effectual measures to make maintain a customer in the long run when servicing retail banking, it considered a questionnaire survey by 94 banking establishments by the doing. A problem with the profit contribution which can not actually feel as the eyes which aren't sufficiently effectively used can see an enormous customer dater after introducing was pointed out. It leaves a problem by the point, the match to have paid to the practice of the customer center principle which is the original purpose of CRM and the to that based earning capacity improvement. It is necessary to spread out gradually while narrowing, and investing a management resource in the emphasis field on its own strategy and improving a cost effectiveness in the future and confirming effectivity.

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In the same small business, there are good performance business and not good one. What is the cause of the difference? According to that research questions, I consider the decision-making as one of factor that have influence on the performance, then surveyed and analyzed about relationship between decision-making and performance. On this study, according to meaning the Organizationl decision-making is ability that the organization retains, I tried to form diagnostic model of decision-making in small business through throwing light on characteristic of decision-making for good performance.

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This study explores 1) the typing of joint management embodiment under the concept of "Joint management pattern" and 2) the relationship between the distinctions of managements' decision-making by joint management business and the growth of joint management company. The questionnaire was sent to 2,000 companies, which were chosen by random sampling, those are categorized in the medium and small size machinery and appliances manufacture. The collected data was analyzed statistically. As a result, the interesting tendencies of statistical significance were found in the area of the factor that gives strong influence toward the growth of joint management company.

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In the health, the medical treatment and the welfare field, the construction of Comprehensive Care System that each service provider cooperates each other and provides the local residents in "when it is necessary, to a necessary person, timely and efficient" is requested. And the theory establishment of "Total promote system for Comprehensive Care" has been done to such a problem as a system that the Comprehensive Care makes it to promote. Of then, the evaluation and the improvement activity support system are developed as a practice tool of "Total promote system for Comprehensive Care "in this writing. Especially, it proposes four idea, Philosophy, Human Ware, Soft Ware and Hard Ware in the system-making that is the pillar as a design policy, and the prime function "Self-evaluation and analysis support system", "Informational sharing support system", and "Exchange support system" is developed.

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We propose a new method for brand management which is the most comprehensive activities concerning. Our method is based on the quality function deployment (QFD) technique. Though QFD uses the quality requirements as summarization of the voices of customers, it is difficult to extract the quality requirements from vast data such as Word of Mouth on Web. We devised the extraction of the cue words of the perceived quality, and construct PQFBID matrix composed of the fundamental function of the brand and the brand identity as the column items. We applied the PQFBID to the Japanese famous shampoo brand TSUBAKI, and could acquire the useful information.

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Today, the approach to environmental issues is strongly requested to company. However, Logistics Company's approach is late. It is necessary to set a concrete target value for approaching to environmental issues. Moreover, it is important that measurement and evaluation of the company's approach to environmental issues as environmental efficiency. Then, this research tries to measure and evaluate of environmental efficiency from environmental reports and existing data.

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In East Asia countries, it is regarded as the responsibility of company or country to make and realize the professional training plan. In American or European countries, the professional training is well developed compare to Japan. Recently, a joint effort is made by the academy and government together with companies for IT professional training. However, a new education system should be made for the training of new leaders for outstanding companies. In order to improve the competition power, and relieve the shortage of IT personnel, in this paper, a comparison of East Asian countries and Japan is made for IT professional training.

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In 2007, a lot of expert engineers of the baby boom generation retire in Japan. It is called "2007 year' problem". The Digital Contents should work helpfully for " 2007 year' problem" in Japan. The Digitalized Self-training Manual can be preserved permanently and the company trainee can learn after retirement of the technical expert. Trainee can learn it even after their job (off-JT) to avoid disturbing trainees' working hour. Recently the Internet infrastructure is spread wildly and speedy, the trainee can use the Digital Contents wherever, whenever and repeatedly. If the manufacturing skills or technical intelligence do not leave generation by generation in these the small and medium-scale enterprises, big scale company might be influenced badly because the big scale company are supplied parts from the small and medium-scale enterprises for assembling the products. In this study, we proposed the effective vocational-initiation method using the Digital Contents. As the traditional methods of vocational-initiation have been done with trainer and trainee facing together, they should share much time to understand together. It is also clear that they are not able to join the production activities during this. The digitalized intelligence cannot be obtained without the operation of the computer. The reasons why we use the digital contents for the vocational-initiation are ·If the previous procedure is not completed, a trainee cannot advance to the next procedure. ·A trainee cannot execute unauthorized works by the password. ·A computer can keep the information of trainee and his working hours as log information. ·The administrator of the Digital Contents can update it anytime and promptly. Using the digital contents must solve the problem of the physical distance between the trainer and the trainee. However, it is assumed that the amount of the digitalized information and the amount of analog information are equal.

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In this study, we proposed that on employing the 3 dimension CAD (3D-CAD) engineers the employee must not be from scientific school. The training method might be more important after employed. So we proposed the effective training method using sample Digital Contents. No operation training of the 2D-CAD before 3D-CAD training The 2D-CAD operation training is not so important for 3D-CAD engineers, because sketch drawing operations are included in the 3D-CAD functions. According to the test the trainee had no stress on the 3D-CAD training without it. Adapting the Midrange type 3D-CAD on the First Training Step The solid type 3D-CAD might be useful for the inexperienced person on the first training step because it is easy to learn the operations (for example 23 high school students in the country side learned the operations in 3 days.). In the Solid Type 3D-CAD the object can be shaped by extruding 2D sketched profile and the shape of the object is adjusted by removing unnecessary parts. Midrange type means we can buy it comparatively cheaply, and use the software in the environment of a general personal computer. Next the surface type 3D-CAD might be used in the training course. In the Surface Type 3D-CAD, the object is shaped with combining some plains. This 3D-CAD system looks like above-mentioned Solid Type Midrange one, the trainees might be familiar with it. When they have completed two types (solid and surface) of the 3D-CAD they would be able to shape the models freely. Affectivities of the Digital Contents on Various Conditions In this case we proposed the digital contents for all training menu shown above. It is effective for time control and economical point of view because trainer does not always be with trainee. The assistant use of the Digital Contents is effective to promote 3D-CAD engineers. Everyone can learn anytime and anywhere with the digitalized manual. Training

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This paper analyzes how the change in "instrument" mediating public communications affects both public communications and citizen activities. Firstly, this paper illustrates and reviews an activity theory as a theoretical framework. Secondly, this paper analyzes two activity systems of public communications mediated by Yatsushiro municipal government. The first one is mediated by Public halls and the second one is mediated by the regional SNS. Through analysis of these two cases, this research indicates the critical role of instrument. The change in "instrument" from Public halls to the regional SNS affected every aspect of an activity system of public communication. This change creates new knowledge as well as spontaneous public actions.

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By this report, I was aimed for improvement of the lifetime value and inspected the effectiveness of the marketing approach for cooperative bank. Furthermore, I considered a new standard of the store evaluation by the viewpoint of the management diagnosis. And I tried the application of the lifetime value model that I used for inspection. As a result, the adaptability of the constant standard was recognized. In addition, by the store diagnosis that I applied a model to, I was able to extract potential possibility over the lifetime value.

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