オペレーションズ・マネジメント&ストラテジー学会論文誌
Online ISSN : 2424-1563
Print ISSN : 1884-6939
AUTOMOBILE EXTERIOR DESIGN MODEL: FRAMEWORK DEVELOPMENT AND SUPPORING CASE STUDIES
Kakuro Amasaka
著者情報
ジャーナル オープンアクセス

2018 年 8 巻 1 号 p. 67-89

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As customer values become increasingly diverse, automobile exterior design is becoming one of the most critical elements influencing customer purchase behavior for automakers. The author develops a scientific approach to identifying customers’ tastes, called “Automobile Exterior Design Model” (AEDM). To address this issue, the author uses “Customer Science Principle aiming to achieve Intelligence Design Concept Method” (CS-IDCM) developed elsewhere. AEDM improves the design business process so that implicit knowledge on customer is turned into explicit knowledge. In order to strengthen automobile exterior design, AEDM contributes to the following; (A) Improvement of Design Business Process Methods for Automobile Profile Design, (B) Creation of Automobile Profile Design using “Psychographics” Approach Methods, and (C) Actual studies on Automobile Profile Design, Form and Color Matching Methods. The validity of the proposed model was verified through case studies of the actual application of AEDM.

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© 2018 Japanese Operations Management and Strategy Association
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