吸収マルコフ連鎖を使った商業地間回遊効果の定式化と計測

抄録

Using Markov chain model, we formulate the shop-around effect on a shopping district as the net increment of expected frequency of consumers’ visits to the district caused by their shop-around behaviors and derive its estimation method. The estimated result of shop-around effects is given in Nobeoka City, Miyazaki. It is shown that these measures are useful for evaluating and planning the structure of retail districts.