THE PURPOSE OF THIS STUDY IS TO CLARIFY THE INFLUENCES OF THE MOVING ELEMENTS IN TOWNSCAPE THROUGH THE APPRAISING EXPERIMENT. IN REGARD TO APPRAISING EXPERIMENT OF TOWNSCAPE, WE USED VIDEO TAPE AS THE STIMULUS. THOSE TAPES WERE RECORDED ON THE SELECTED SPACES SUCH AS COMMERCIAL AND BUSINESS DISTRICTS AND PARKS. RESULTS OF THIS STUDY ARE AS FOLLOWS, 1)THE IMAGE OF TOWNSCAPE ARE CONSIST OF 3 FACTORS, FLOURISH, POTENCY AND PREFERENCE. 2)THE CONSCIOUSNESS OF TEST SUBJECTS TEND TO CONCENTRATE ON MOVING ELEMENTS. 3)THROUGH THE COMPARATIVE ANALYSIS,THERE IS NOT SO GREAT DIFFERENCE BETWEEN VIDEO TAPE AND FILMSTRIP.
