Abstract
This study aimed at acquiring the knowledge about a required viewpoint and techniques for cases that the new rows-of-houses expressing the individual beauty of the area would be built. In Minobu-cho, where there were the new rows-of-houses that updated all at once with the place-along-the-route rezoning type of the land readjustment. This case was started from an approach by ideas of merchants making their own town showed that individuality of the region, and the original guideline was made by the initiative of inhabitants and merchants. The techniques of future desirable rows-of-houses formation guidance and the determination factors of the appearance designs of each building were considered through analysis of the scene guideline decision process in the example.