Abstract
Despite the effort to restructuring the bus system by local governments and bus companies, it is not negligible that the bus is going out of service. The consciousness of "riding the buses to keep them" is necessary for bus to run sustainably. Therefore this study aims to reveal the structure about the consciousness of "riding the buses to keep them". As a result, it is shown that the consciousness structures are different in bus users and nonusers. Especially, bus users who live in low life support service areas are very conscious of "riding the buses to keep them". In contrast, about nonusers the environment for the usage of the nearest bus stop affects the consciousness of "riding the buses to keep them". Additionally social capital affects the consciousness of "riding the buses to keep them" of all citizens.
