Public attitude analysis on TDM package schemes from viewpoints of personal life style

Abstract

This paper analyses the public attitudes towards schemes and policies on the transport demand management. The authors found that the attitudes for TDM schemes and policies are quite different between these lifestyle groups, in case of both agreement and modal change. The authors also analyse the market segments using demographic attributes of persons between which the lifestyle factors and attitude toward TDM schemes are different. By developing user acceptance model using personal utility model, effects on the increase of total utility by packaged schemes were found.