Research on the Fluctuation of Basic Unit of Daily Visitors to Large-Scale Retail Stores

Abstract

The guideline stipulated in the Large-Scale Retail Stores Location Law enacted in 2000 is uniform across the nation and does not reflect the characteristics unique to local cities. Therefore, this paper examined the actual situations in Tochigi Prefecture, and proposed improvement of measures that conform well to local city environments. Basic unit of daily visitors was analyzed using the result of customer satisfaction level survey. The analysis revealed cause of fluctuation of basic unit of daily visitors that takes attribute and behavioral pattern of individual customer into consideration. In addition, a proposal was made with regard to the establishment of basic unit of visitors to other facilities such as furniture stores.