Abstract
In this paper, we propose a bicycle-parking system operated by a subway company. Interview surveys show that the parking system can be more efficient than that operated by a local government. A parking choice model estimated with SP survey and the scenario analysis show that the “place”, “regularity” and “fee” of the parking are important for the profitability of the system. A payment method choice model and the scenario analysis show that cooperation with a retail store next to the parking makes the system more profitable.