Abstract
In this paper, passengers evaluation to air transport service with small aircraft is analyzed. At first, passengers images to specific aircraft such as large jet aircraft, small jet aircraft, and small turbo-prop aircraft were compared. Then it was shown that small turbo-prop aircraft is especially evaluated as a lesser safety aircraft. Secondly, air transport service choice models were estimated, and the existence of negative effects of the service with small aircraft and with propeller aircraft was shown. Finally, sensitivity analysis was executed, and it was clear that the negative image of the turbo-prop aircraft can be supplemented with lower fare.
