Study on promotion of public transport by attractiveness of city center and Mobility Management

Abstract

This paper presents effects of the promotion of public transport by introducing the MM and implementing the large event in city center of Utsunomiya in 2006. The results of this study show that the obvious con-elation was observed between the frequency of visiting to city center and the frequency of using the bus. In addition, the improvement of attractiveness has much good effect on both a motivation to go to city center and promotion of public transport.