商店街による利用住民への社会的・心理的効果の実証研究

―周辺住民へのサーベイ調査による他の商業形態との比較を通して―

抄録

    This empirical study examined the following four hypotheses with reference to J.Jacobs' research, Urban Sociology, and Commercial Science. (1) When local residents go to the shopping street in their neighbourhood, they communicate more with shop assistants, than when they go to other shopping districts. The more they go to the shopping street, (2) the more they trust their neighbours, (3) the more they get local information and (4) the more they are attached to their area.
    As a result, the hypotheses (1), (3), and (4) were statistically verified with the survey research. Therefore, Japanese shopping streets can be the place they communicate with each other, exchange information, and make sure their local connections. However, shopping streets is not associated with the trust for their neighbours. Further studies are needed to examine the relationship between average levels of residents' trusts and features of local lifestyles.