研究報告
特定選手が観客動員数に与える影響に関する一考察―JBL（日本バスケットボールリーグ）の観戦者増員の事例から―
2011 年 17 巻 1 号 p. 141-147
詳細
2011 年 17 巻 1 号 p. 141-147
Y.T. is a Japanese basketball player who played in NBA (National basketball association) for the first time.
Y.T. player returned to the Japan basketball league (JBL) in 2008-2009 season (08-09 season).
The purpose of this study was to clarify the difference of attendance and the rate of filled vacancy in 2007-2008 season before he returns (07-08 season) and 2008-2009 season after he returned.
In the 07-08 and 08-09 regular seasons (140 total games) of the JBL, the 35 home games in each team were classified as an object of comparison. The following variables were analyzed.
When comparing before and after Y.T. return, attendance in the 08-09 season (290,652 people) increased by 70,328 people more than 07-08 seasons (220,324 people).
When comparing much of Link Tochigi Brex team and other team in the 08-09seasen, average attendance (fighting game; 3,104 people vs. other game; 1,811 people) and rate of filled vacancy (97% vs.66%, respectively) in fighting game was significantly increased compared with other games (p<0.05).
In addition, Link Tochigi Brex team significantly indicated ah igh value in the rate of filled vacancy compared with other teams.
An increase of spectators in JBL in the 08-09 season may be suggested that depends on a specific player.
