The purpose of this study was to determine the factors that increase the willingness of athletic college students to participate in sports volunteer activities and the perceptions toward sports volunteering that increase their willingness to participate. The main findings of the analysis revealed the following.
1. Six factors were identified for the perceptions of sports volunteering among athletic college students, including “Volunteer Spirit," “Positive Activity," “Heteronomous Participation," “Use of Sports Skills," “Rewards," and “Participation within an Affiliation." It became apparent that while there were many positive perceptions, there were also mixed perceptions that lack initiative and gratuitousness.
2. The perception that was found to have the greatest positive impact on athletic college students' willingness to participate in sports volunteering was “Positive Activity," formed from perceptions of self-interest.
3. The perception that was found to decrease athletic college students' willingness to participate in sports volunteering was “Heteronomous Participation," formed from perceptions of forced or mandatory participation.
4. It is possible that students who previously participated in sports volunteering where they felt a sense of compulsion or obligation would be less willing to participate in sports volunteering.
