Abstract
In Japan, the tourism industry is one of the most popular industries for new graduates and is always in the top of the popular job rankings. According to the ''Ranking of the most popular companies for university graduates (humanities & social science major)'' by Mynavi Corporation, a total of 108 companies in the said industry have been ranked in the top 10 for the 30 years since 1990. In 2020, despite the impact of Covid-19 Pandemic, 4 companies are still ranked in the top 10. On the other hand, the turnover rate of human resources in the tourism industry is very high, and it is a serious fact that many students who have found a job of their choice have left the said industry. This is due to the low wage caused by low labour productivity of this industry in Japan. Although there are many studies on labour productivity in the hotel industry, they are mainly concerned with employees' motivation and not so much with labour productivity from the perspective of operational efficiency and marketing strategy. In this paper, we would like to examine labour productivity in the hotel industry in Okinawa from factors other than employees' motivation.
