2021 年 1 巻 1 号 p. 77-84
Less developed rural China has been suffering from aging cadres for decades, while college graduates are facing serious employment pressure. Based on this situation, the Shandong provincial government initiated the Selected College Student Village Officials (SCSVO) project, establishing a labour circulation system between rural and urban areas for college students. However, the number of SCSVO students is growing extremely slowly, and there is a demand for more participants. Therefore, this study clarifies the key factors that influence college studentsʼ willingness to be candidates for SCSVO. This research highlights the target characteristics of potential SCSVO candidates and provides a direction for the further development of the current SCSVO project. It applies a binary logistic regression on original data collected through questionnaires and interviews. The results reveal that (1) 37% of the respondents are willing to join the SCSVO. (2) Students with the following objective factors are more likely to join the SCSVO: younger, male, majoring in education/agronomy/medicine, personal positive impression towards rural areas, cultural-difference tolerance, and consideration of parental attitudes; these factors have significant effects on studentsʼ willingness to join. (3) For the further development of the SCSVO project, the government and SCSVO-related organisations should further disseminate the attractiveness of rural locations, such as the low-stress working conditions and natural environment.
