消費者行動モデル研究の変遷と大規模データの利活用へ向けて

抄録

The research of consumer model aims to explain a common fact of human behavior at consumption. Recently, large scale data of human behavior records in daily life or shopping such as POS data can be observed by a development of sensor networks or ubiquitous system. However, the a nity of the consumer behavior model and the large scale data is poor. The present paper surveys a transition of consumer behavior model and describes the looking toward an efficient utilization of large scale data with consumer behavior model.