The Relationship Between the Characteristics of Company Executives and Their Companies Observed Through Facial Emotions and Text Analysis - Analysis of Nikkei 225 Firms -

Abstract

Company executives play an important role in corporate activities. In this research, we focus onthe characteristics of the top executive, who make the important decisions. We attempt to measure the facialemotional score of these executives from the photographs published on their firm's annual report. Inaddition, we create a narcissism index from the number of times these executives appear on their reports.Finally, we analyze how these emotional scores or narcissism indexes relate with their company'sperformance and behavior.