The case of the service collecting behavioral and psychological data applied AI Touch Rally System

Abstract

How can companies manage a digital transformation project in order to realize the demonstration experiments with a satisfactory result for everyone in the company? Discussion about digital transformation is more complex than discussion about previous ICT introductions because it is difficult to understand technologies such as AI and IoT, the quality of data. As an academic background, in the context of corporate information system introduction, especially in the context of digital transformation strategy, there are not many researches discussing the organizational activities from a micro-perspective. This research describes the decision-making process in the project from the perspective of Strategy as Practice regarding the introduction of the system applied AI touch rally system conducted by a certain company and AIST in 2019.