Evaluation of Sponsor Matching in eSports Using Attribute Estimation Method of Twitter Sentences

Abstract

In this research, we will create a model that estimates the attributes of followers based on the information of utterances on SNS as clues about what kind of customers support e-sports teams and their sponsor companies, and compare the attributes. The purpose is to clarify the sponsor's integrity by The survey targets e-sports teams that operate Twitter accounts and their sponsor companies. Using the information posted on Twitter, we will compare the attributes of followers between target accounts and analyze the trend of followers. Based on the analysis results, we propose indicators for optimal matching of teams and sponsors.