視線計測を用いた C2C マーケットにおける買い手の情報消化の過程分析

抄録

Although the size of consumer-to-consumer (C2C) markets has expanded in recent years, trust building has become a crucial issue in market services. Especially in online C2C shopping, where face-to-face interactions are impossible, efficient communication through product pages plays a key role. In this study, we analyze the items that buyers consider important when understanding the information on product pages through the evaluation of fictitious product pages. Furthermore, by conducting eye tracking simultaneously, we organize the methods of information processing by consumers.