抄録
This paper reports on research examining the effects of educating 17-18 year olds about the financial costs associated with different kinds of travel behaviour. Results suggest that with only a minimal educational intervention, significant changes in attitude can be achieved, relating to the desirability of car ownership and use, and the attractiveness of owning a more environmentally-friendly vehicle. This paper discusses the theoretical rationale for making this type of educational intervention with this age group, the detailed results of the experiment, and plans for future work.
