Abstract
This paper presents a supply chain network equilibrium model with the behaviour of freight carries. The model can allow to investigate the impact of freight transport-related policies on the whole supply chain of a product. Delay penalties incurred for the variability of travel times are also incorporated within the model as well as a Japanese business practice, facility costs and wholesalers' behaviour. Numerical examples are undertaken for investigating the effects of the reduction of travel time and the improvement of travel time reliability on the efficiency of supply chain network with the flows of the product on it being changed.
