On Building the Regional Collaborative Support System to promote the Farming with Environmental Care for Prevention Red Soil Runoff in Okinawa Prefecture

Abstract

 Building the support system of saving rescores for the farming with environmental care is urgent needed to prevent red soil runoff which gives negative impact of coral reef in addition to the current efforts in Okinawa Prefecture. In this paper, the support system was designed; which promote the farming with environmental care for prevention red soil runoff and provide incentive of achieve both improved income and conservation farm soil for cultivation. In addition, this system can sell certification agricultural products at the premium price in consuming markets and devote the portion of the proceeds to prevention measures. Case studies of this support system were attempted in 3 model regions and the intention of the consumer was investigated. As a result, the schemes of this support system has been built up and operated in 3 model regions. Then, this support system was accepted and these certification agricultural products were purchased by consumers in consuming markets.