Abstract
This paper discusses the travel choice consciousness structure of streetcar users with social capital (SC) structure for regions. The streetcar is known as a useful tool for the improvement of city centers and climate change countermeasures in local governments. On the other hand, local governments have faced aging and financial problems. Therefore local governments should know streetcar choice factors of current streetcar users to keep them. Hakodate city with three different SC structures, Japan was chosen as case studies. A questionnaire survey was conducted to streetcar users, and 560 valid samples were obtained. The logit model and structural equation modeling were used to analyze the data. The results showed that a place attachment created SC. Then an association and exchange, and trust factors of SC directly influenced a streetcar use in bonding type areas. A social participation factor of SC directly influenced a streetcar use in bridging type areas. A place attachment and SC had major impact a streetcar use than cost-benefit and feasibility factors.
