Abstract
Many psychological factors for environmental behaviors (EBs) have been reported, while those specific to each EB are little known. Modeling research aims to make a simple and general model to extract the core psychological structure common to many of the EBs. The simplicity, however, becomes big disadvantage for making actual countermeasures for specific behaviors. Psychological factors should be different for different behaviors. Therefore, for taking an actual step to promote the EBs, it is necessary to make more elaborate and suitable model for each EB. We conducted structural equation modeling exploratively with various variables. The data were gained through the on-line questionnaire survey conducted in Tokyo, Japan. 13 EBs, like ‘Turning off the light frequently’ were picked up (n=350 for each).
The constructed model consisted of two parts. The factors on general EBs were merged and appeared as a first step, and as a second step, the each factor on the target EB appeared independently with stronger effect on the intention and the behavior. The number of factors involved in the model ranged from 10 to 16 depending on the EBs. The influential factors were ‘attitudes’ (0.61-0.98 as total effect) for the intensions and ‘Habits’ (0.73-0.93 as total effect) for the behaviors.
