Abstract
In this research, we focused on the travel behavior as determinants of Subjective Well-Being (SWB). We examined the relationship between general SW B and emotional /cognitive well-being during travel. Besides such fundamental causal relation, we exploratory analysed effect of characteristics of travel on SWB and considered factors which contribute to “good travel”.
With this recognition, we carried out questionnaire survey. Result showed that happiness feeling during travel have significant positive correlation with SWB for life. Regarding characteristics of travel, it is showed that scenery during travel and purpose of travel have influence on SWB. These result imply that travel can be considered important activity which affect the quality of life, rather than the mean of moving around.
