Abstract
The global warming problem by greenhouse gas emission has become more serious. Also in the transportation section, construction of the sustainable transportation system in environment has been an important subject. Not only improvement of service level of modes except private vehicle, but also consciousness for environmental problem of individual trip maker is important for eco-commuting promotion. Eco-consciousness would be changed by influence of other person. The multi agent simulation system for planning of eco-commuting promotion is developed with social interaction model for eco consciousness in the study. Modal shift is modeled by considering the result of a transport social experiment for ecocommuting as reference. Influence of promotion plan such as improvement of service level of public transport, promotion of individual eco consciousness and strengthening interaction of individuals can be analyzed with the proposed model. Finally, it can be concluded that the proposed multi agent simulation with social interaction for eco-consciousness is useful for planning of eco-commuting promotion.
