Abstract
Promotion of inbound tourism is an important issue in Japan. Under the agenda set by Japan Tourism Agency, the number of inbound tourists is expected to increase up to 15 millions by their target year 2013. In recent years, the number of Chinese inbound tourists has been significantly growing and China is a major target for inbound tourism promotion in Japan. However, there is insufficient number of quantitative studies on behavior analysis of Chinese tourists and their recent behavior changes have not been shown. This study aims to find a suggestion for appropriate utilization of nationwide survey data through giving quantitative time-series analysis in Chinese tourist's destination choices. It shows the differences and changes in destination choices and its multiplicities in each region in China to reveal the current trends of their tourism behaviors in Japan.
