2015 Volume 71 Issue 1 Pages 1-10
In this study, we evaluated difficulty levels of travelers with baby stroller by using Satisfaction with Travel Scale (STS), and verified the relationship between STS and their experiences to receive the assistance from those around or cognitions of descriptive social norm by cross-country comparison with Japan, U.K., France, Germany and Sweden. Results showed that experiences of Japanese to receive the assistance from those around was less than other four countries. It was also shown that STS with baby stroller was less than those of commute travel which were known as the lowest level of STS. The experiences of the assistance from those around and cognitions of descriptive social norm affected on STS with baby stroller significantly and positively. However, cognitive evaluation for subjective well-being of Japanese were not affected on experiences to receive assistance from those around.