Abstract
Regional communities can be improved through residents' voluntary contribution. The present study highlights the role of regional narrative in promoting residents' acceptance for and voluntary participation in regional collaborative works. It is assumed that cognitive conformity between regional narrative and collaborative works is associated with residents' acceptance and participation, and that the effect of cognitive conformity depends on place attachment. The study took up a community farm project in Matsuyama city as a case example of regional collaborative works and conducted a questionnaire survey targeting 104 residents. The results indicated that cognitive conformity between regional narrative and collaborative works plays an important role to foster residents' acceptance and voluntary contribution for the works, supporting the hypotheses.
