Abstract
This study analyses tourism expenditures of repeat visitors to Japan using the data of Consumption Trend Survey for Foreigners Visiting Japan which has been conducted by Japan Tourism Agency since 2010. A comparison shows less expenditure of repeat visitors than that of the first-time visitors. In view of expenditure on shopping which accounts for a large percentage of total amount, repeat visitors tend to purchase more cloths, bags or shoes while the first-time visitors tend to purchase more home electrical appliances. In terms of number of visit in Japan, the second-time visitors consume less than the first-time visitors. But a clear difference is not found between the second-time, third-time, fourth-time and fifthtime visitors.
