POLICY AND MODEL OF MIGRATION TO RURAL AREAS ACTIVATED CONSIDERING THE VIEW OF “SOCIETY 5.0”

Abstract

Recent population decreases in rural areas constitute a severe difficulty for society. Existing surveys reveal that parenting generations intending to rear more children are considering their ability to migrate to rural areas. This study specifically addressed migration to rural areas as promoted by Society 5.0: a new social image. Study results revealed effects through a web survey. Analysis supported the extraction of 12 principal components and 8 individual groups, supporting the creation of a structural model related to migration consciousness. Results revealed the following. 1) Although the degree of response to each technology constituting Society 5.0 differs among groups, results show that the effect of introducing automated driving for universal services and nursing care robots is not small. 2) A tendency exists to activate migration awareness using some technology constituting Society 5.0 rather than support only in rural areas.