Abstract
Recently, the number of Japanese passengers for cruise ship tourism has been increasing. However, ratio of cruise ship passengers in Japan still remains only 0.2% while other advanced countries of cruise ship such as US and UK accounts for 4.3% and 2.8%, respectively. In this study, attitude modification of attention, consideration, and action for initial use of cruise ship tourism is analyzed by using structural equation modelling. As a result, “unsuitableness,” “price” and “time” are identified as negative factors affecting on initial use passengers. Besides, these negative impact would be alleviated as time passing. Results also reveal the attitude modification is different among the individual attributes.
