Abstract
In recent years, Initiatives for regional revitalization are being promoted nationwide in Japan. One of them is revitalization of sightseeing areas. Marketing should be conducted by questionnaires in each region. However, it can hardly be said that the underlying marketing is done sufficiently. The issues are a lack of knowledge or recognition to marketing and labor burden on questionnaires. Meanwhile, in travel market, descriptions about travel patterns and impressions of tourists are spread directly from them through SNS posts, which is being accumulated as big data. Moreover, several SNS services specializing in pictures to post these impressions are increasing popularity. This study aims to develop a new method for sightseeing marketing using big data, and discuss about its possible use.
