COMPARATIVE ANALYSIS BETWEEN JAPAN AND UK ON INDIVIDUAL ACCEPTANCE OF AUTONOMOUS VEHICLES —FOCUSING ON RISK PERCEPTION

Abstract

This research focus on the societal acceptance of how people will perceive automated driving system towards societal adoption in the future. A WEB questionnaire survey were conducted among Japanese and British citizens for comparison which both are island countries with considerable car manufacturing industry. As a result, 1) Individual acceptance of AVs differs on the level, both Japan and UK are in favour with the adoption of level 3 AVs, 2) Male and those who has long escort hours in Japan, and young male who live in London in the UK tend to agree with the adoption of AVs, 3) Risk perception of AVs is similar in Japan and the UK, however a significant difference was shown regarding on risk perception of other hazards.