A TEXT MINING ANALYSIS FOR UNDERSTANDING THE TOURIST DESTINATIONS’ ISSUE

Abstract

In order to plan timely and appropriate tourism measure, it is required to understand the tourist destinations’ issue based on the tourist’s evaluation. The aim of this study is to investigate the tourists’ needs of a regional destination by using a text mining approach. A text data used in this study was the questionnaire survey provided with Fujikawaguchiko town where one of the popular tourist destination in Japan. We found that Fujikawaguchiko town has a several issue includes a lack of food and drink facilities, poor level of transportation services as a result of tourists evaluation.