IMPACT ANALYSIS OF INFORMATION PROVISION ON ACCIDENT RISK TO ENHANCE THE ARTERIAL ROAD USAGE

Abstract

According to the traffic accident statistics in Japan, accident occurrence rate for residential road is around 2.4 times higher than that for arterial road. Despite this fact, a certain level of drivers might recognize driving on arterial road as more dangerous, resulting in avoiding arterial road usage. Therefore, this research investigated the driver's perceptions toward traffic accident rate, and then analysed the impact of information provision related to traffic accident risk. The results showed that about 30% of respondents perceived accident occurrence rate for arterial road higher than that of residential road. In addition, providing accident risk information might have greater potential to enhance the arterial road usage through the correction of perception bias.