2020 Volume 75 Issue 6 Pages I_667-I_674
This research analyzes the tendency of cognitive bias perceptions for traffic accident risk on the Matsuyama urban area considering residential street. This research conducted a questionnaire survey for the drivers living in Matsuyama city area to understand not only situation of residential street utilization, but also intention of main road and perception to traffic accident risk. It is to analyze how drivers recognize the traffic accident risk for both main road and residential street in Matsuyama city. The analysis results from questionnaire survey data describes that 40 – 50% of drivers currently recognized traffic accident risk which are risk to cause, risk of getting caught and fatal accident rate. In addition to that drivers who is thinking that they can avoid the risk to cause traffic accident on residential street and the risk of getting caught tends to overly evaluate sever accident rate on main road by examining estimated parameters from ordered response probit model.
