EMPIRICAL RESEARCH ON KITSCH OF SUPPORT ATTITUDE TOWARD PUBLIC POLICIES

Abstract

 To encourage appropriate public opinion and public decision on public infrastructure policy, the knowledge of how the public recognizes fact information and forms recognition is important. Based on this perspective, we conducted a psychological experiment to demonstrate the presence of “Kitsch” in public opinion on public policies. “Kitsch in public policy” means an unreasonable attitude that regards a public policy including obvious dangers as a beautiful idea and denies all information that does not support the public policy. In this research, we empirically demonstrated the presence of “Kitsch” by a psychological experiment on attitudes towards supporting three policies (reduction in public works, austerity, and neoliberal reform).