2020 Volume 76 Issue 2 Pages 156-167
The water transportation projects of Tokyo waterfront area are expected to be promoted in preparation for the 2020 Tokyo Olympics. The water transportation should be promoted as a tourism business because it provides extraordinary scenery to the passengers. However, there are very few cases of water transportation projects that have continued for more than 10 years, so that business ideal way is needed. Therefore, this study clarified the transition of the route and the business method through the pamphlet analysis and interview survey of the water transportation brochures in Tokyo waterfront. As a result, this study grasped the following three features.
1st term (1971-1995): Establishment of the business route by lunch and dinner cruise type and landscape experience type. 2nd term (1996-2011): Establishment of the round-trip route based on historical and cultural experiences in small rivers of Tokyo. 3rd term(2012-present): Establishment of free route setting type.
