ON THE FACTORS FOR ARRIVING AT PUBLIC JUDGMENTS

Abstract

While conducting social choices, it is preferable that each individual does not pursue personal gain based on individual preferences, but instead makes public judgments from a standpoint of how society should be. However, much is unclear with respect to how public judgments arise. Therefore, in the context of local public transport, this study experimentally clarifies the factors for arriving at public judgments using an SP survey and aims to obtain empirical findings to encourage making public judgments. Specifically, individual opinions regarding social choice are obtained under hypothetical conditions and, by making estimates using a latent class logit model, we attempt to specify groups that emphasize either self-interest or interest in others. Furthermore, this study suggests that respondents with a high degree of sympathy and commitment to others may easily conduct public judgments and that providing narrative information about others may elicit such judgments.