2021 Volume 76 Issue 5 Pages I_327-I_338
Shopping environments must be enhanced while responding to declining population as purchase environments change along with the progress of new technologies. However, purchase environment evaluation depends on individual values. Therefore, this study was conducted to obtain reference information for future purchase environments, with specific examination of ‘generations’ which share certain values. We compared satisfaction with the purchase environment using three axes: age group, generation, and time. Then we considered factors affecting behavior and consciousness. Results show differences not only for items purchased and age groups, but also for tracking age groups and tracking generations. Therefore, understanding not only quantitative and objective factors, but also qualitative and subjective factors based on individual values is necessary to understand the purchase environment.
